VOGUE ITALIA, COVER

Born in Como, Massimo Vitali is a Contemporary Art Photographer who lives and works in Lucca, Italy. He has gained worldwide recognition with his series of Italian beach panoramas, developing a new approach to portraying the world.

SICILY

BRAZIL, NEW YORK TIMES MAGAZINE

VOGUE HOPE

A LOVING TRIBE

BEACH & DISCO

Massimo was gifted a camera at the age of twelve and quickly developed a passion for photography. He later studied at the London College of Printing in the 1960’s, before a career in photojournalism followed by cinematography in film and television. 

NORWAY

COURMAYEUR,  MONT BLANC

LES MENUIRES

LENCOIS LAGOA DE PEIXE, NYT COVER

VILLEBREQUIN

He later concentrated fully on his personal photography projects  – images of people enjoying themselves on a grand scale, shot on large format. In 1994, at a time of drastic political changes,  Massimo started to observe his fellow countrymen very carefully while depicting a “sanitized, complacent view of Italian normalities”.

ENTERING A NEW WORLD

LE PROVENCAL

LANDSCAPE AND FIGURES

PAPEETE BEACH

BEACH & DISCO

Massimo went on to be commissioned by major publications including New York Times, Vanity Fair, Condé Nast, National Geographic, Vogue Italia, Wallpaper, Wall Street Journal, Financial Times.

ENTERING A NEW WORLD

ENTERING A NEW WORLD

SICILY

M LE MONDE

WALLPAPER

He has released various monographs with Steidl including BEACH & DISCO in 1999, LANDSCAPE AND FIGURES in 2004, NATURAL HABITATS in 2011, ENTERING A NEW WORLD and SHORT STORIES in 2019. His images are included in countless other photographic books and anthologies. 

CROATIA

TURKEY

PICNIC ALLEE

STADE DI GIOVANNI, MARSEILLE

VILLA NOAILLES, HYERES

In 2022, Massimo Vitali was awarded The Agents Club GRAND PRIZE FASHION AWARD for his Vogue Italia cover.

His large-scale color images have been exhibited worldwide in important museums and foundations including the Solomon R. Guggenheim Museum (New York), Centro de Arte Reina Sofia, (Madrid), Stedelijk Museum (Amsterdam), Centre Pompidou et Musée National d’Art Moderne (Paris). 

VENEZIA

M LE MONDE

MONOPOLI

NATURAL HABITATS

After 20 years honing his craft, Massimo remains just as excited by the medium and the huge amount of detail he can get from it.